The Advocacy Blog is a biweekly download of CALDA legislative strategies and insights into advocating for legislation that will extend the Sunset Date of Business Professional Code, BPC 6400. which regulates LDAs. We will focus on solutions and action plans that stakeholders can implement at the grassroots level to achieve our goal of extending the Sunset Date and preserving the LDA profession.

THERE IS GOOD NEWS!

The CALDA Board recently hired Precision Advocacy as our lobbyist to achieve our stated goals. Thanks to Matt Siverling, our former lobbyist, for referring the Precision Advocacy team as your replacement. PA has the experience and the passion to help CALDA promote and educate our elected officials, coalition partners, and advise CALDA on how to build a successful road map to keep LDAs in business. Our first meeting with PA, January 11th ended with the CEO, Amy Jenkins dashing out of her office in Sacramento to pitch two elected officials to author CALDA’s bill. We have the utmost confidence in PA’s ability to deliver the results they were hired to complete. The A-Blog will give CALDA Members a front row seat at meetings with PA to provide transparency and explain why we are recommending a course of action.

Check out our new ADVOCACY PARTNERS,  www.precisionadvocacy.co

LET"S REVIEW...

What does it mean for legislation to sunset?

Sunset law, also known as sunset provision, is a law that automatically terminates an agency, a law, or a government program, that fails to procure legislature approval beyond a fixed period of time. 

PROBLEM - BPC 6400 SUNSET IS EFFECTIVE JANUARY 1, 2024.

SOLUTION - CALDA BOARD SELECTS PRECISION ADVOCACY TO IMPLEMENT  STRATEGY TO EXTEND SUNSET DATE OF BPC 6400 AND TO INCORPORATE NEW CONTINUING EDUCATION REQUIREMENTS FOR  LDAS.

In additional, CALDA plans to add additional oversight and accountability provisions aimed at protecting consumers and preserving the integrity of the expanding LDA profession.

ROAD MAP TO SUCCESS

In Partnership with PA the following processes and core competencies will be developed and referred to as our “Road Map to Success” The A-Blog will be reporting and calling for action to implement the Road Map. 

• LEGISLATION AUTHOR IDENTIFICATION
• MESSAGE DEVELOPMENT
• RELATIONSHIP DEVELOPMENT AND COALITION BUILDING
• LEGISLATIVE ADVOCACY
• CLIENT COMMUNICATIONS AND OTHER PUBLIC RELATIONS INITIATIVES

Our top Priority over the next two weeks is to identify the author for our bill. Who we select is a critical first step, and PA has strong relationships with State Senators who will strongly support the CALDA cause. The Advocacy Blog will report our progress in this and other key benchmarks in the legislative process.

KNOWLEDGE IS POWER

Inspired advocacy is based on knowledge! The A-Blog will feature hot links to relevant topics being reported on the biweekly A-Blog. Follow the links below to refresh yourself on the topic of CALDA and the Sunset provision.

CALDA LEGISLATIVE HISTORY

LEGISLATIVE UPDATES

TAKEAWAYS/CALL TO ACTION

“Failure is Not an Option,” Gene Kranz, Aerospace Engineer; quote used in preparation for The Apollo 13 Moon Landing.

The future of CALDA and the LDA profession hinges on successful implementation of “The Road Map.” Going forward, we will do a deep dive into topics that are mission critical to achieving our goals and objectives. The second issue the A-Blog will focus on is the process of selecting the author of our bill. What are the criteria that we are using to select our bill sponsor?

SHOUT OUT TO...

Helen Bellamy, our board member saved the day recently.  She reminded us that LDAs own the PROCESS. At a recent board meeting we were faced with the dilemma that we would have to postpone accepting the proposal from PA until we gave proper notice of the meeting as per our current bylaws. Helen came up with a solution that saved us two weeks by following a process that would allow board members to give their consent to approve the PA proposal by voting to accept or not, without having to call a special board meeting. Thank you, Helen, for always speaking your truth.

Chester Ruiz, LDA, “ADVOCACY INSPIRED BY KNOWLEDGE”

Co-Chair of CALDA Legislative Committee, 2023